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Just edit this element to add your own HTML. Madison's OTS/ Madison's on the Square Account Madison's OTS Account Settings User Management All Filters Change History Property Madison's on the Square Property Settings User Management Tracking Info Tracking Code User-ID Session Settings Organic Search Sources Referral Exclusion List Search Term Exclusion List Product Linking AdWords Linking AdSense Linking All Products Remarketing Custom Definitions Data Import Social Settings View All Web Site Data View Settings User Management Goals Content Grouping Filters Channel Settings Ecommerce Settings Personal Tools & Assets Segments Annotations Attribution Models Custom Channel Groupings Private Channel Groupings BETA Custom Alerts Scheduled Emails Shortcuts Share Assets Analytics Education 1 Tracking Info Find your basic tracking code, and additional data-collection settings. The following settings are available only in Universal Analytics. Click Tracking Code to find the basic code snippet for a website or to download platform SDKs for an app (websites & apps). Click Session Settings to configure the length of a session and of a campaign (websites & apps). An incorrect session-length setting can have a negative impact on session-based analysis; for example, if your users would normally have more than 30 minutes of inactivity during a session, a shorter timeout would divide single-session data into multiple sessions and provide an inaccurate picture of activity. Set campaign timeout to correspond to the length of time you want to be able to attribute a session or conversion to one of your campaigns. For example, if you run seasonal campaigns, set this value to 3 Months; if you run weekly campaigns, set this value to 7 Days. Add search engines to the default list so that their traffic is identified as organic rather than referral (websites only). Identify domains you want to exclude as referrers, for example, your own domain (websites only). Identify search terms that you want to identify as direct rather than search traffic, for example, your own domain name (websites only). Tracking ID UA-58436975-1 Website tracking This is the Universal Analytics tracking code for this property. To get all the benefits of Universal Analytics for this property, copy and paste this code into every webpage you want to track. This is your tracking code. Copy and paste it into the code of every page you want to track. PHP Implementationoptional Create a PHP file named "analyticstracking.php" with the code above and include it on each PHP template page. Then, add the following line to each template page immediately after the openingtag: Dynamic Content Implementationoptional Use a common include or template to paste the code above instead of manually adding it to every page. Google Tag Manager Our free tool Google Tag Manager can help you add tags to your site if you have many analytics and tracking tags. Consider using Google Tag Manager if:•You use multiple analytics and ad performance tracking tools that require site tags. •Adding tags to your website slows down your ability to run marketing campaigns. Learn how to get started with Google Tag Manager.